WE CREATED A PLATFORM FOR INTERNATIONAL WOMEN'S DAY THAT STARTED WITH NIKE'S FUTURE MOVEMENT BROADCAST AND EXTENDED ACROSS SOCIAL MEDIA.

"BORN READY" WAS BORN FROM THE IDEA THAT EACH WOMAN HAS UNIQUE INHERENT POWER OF HER OWN.

future movement
broadcast series

INSTAGRAM

IRL

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ART DIRECTOR: DAHLIA DAndashi
COPYWRITER: NELL STEVENS
CREATIVE LEAD: tania taiwo
producer: SABREEN JAFRY