NIKE

LAST YEAR, NIKE ASKED THE ADLAB TO build A CAMPAIGN ABOUT THE SUPPORT THEIR SPORTS BRAS OFFER, and OUR GROUP pitched them this idea. 

They liked it, but never made it, so we...

just did it. 

A NIKE CLOTHING LINE THAT SPORTS THE SUPPORT OF WOMEN...

MOSTLY TO GET BACK AT THE BOYS WHO MADE FUN OF YOU IN MIDDLE SCHOOL FOR YOUR BRA STRAPS SHOWING.

NIKE'S WEBSITE AND STORE LOCATIONS WILL PROVIDE EXCUSAL NOTES FOR GIRLS WHOSE SCHOOL DRESS CODES PROHIBIT THEIR BRA STRAPS SHOWING FROM UNDER TANK TOPS OR T-SHIRTS.

nike note-100.jpeg

AS A PART OF THE MOVEMENT, THE UNITED STATES WOMEN's SOCCER TEAM'S OLYMPIC JERSEYS WILL HAVE CUT OUTS TO SHOW THEIR NIKE SPORTS BRAS.

BEHIND THE SCENES OF OUR SHOOT

ART DIRECTOR: JENNIE ELLSWORTH

COPYWRITER: NELL STEVENS

DIRECTOR: JED thunell

DIRECTOR OF PHOTOGRAPHY: BENJI ALLRED

EDITOR: MIKEY BREADY

MOTION GRAPHICS: NATHAN GOODELL

SET PHOTOGRAPHY: AMANDA RASMUSSEN

SOUND EDITOR: CHRIS RIDING

nells2email@gmail.com​  |  801-597-9968